Staff retention and being able to attract potential new employees to an organisation are vital to its success. But to keep and bring in the best staff possible, firms need to stand out from competitors and provide workers with a tempting and comprehensive package.

Whilst high wages and bonuses are attractive, employees also want assurances that they and their families have security should anything unfortunate happen to them. This safety net can be provided through comprehensive employee benefits packages.

But developing a benefits package that meets the needs of current and potential staff can be a challenge for businesses. Incentives such as private healthcare, income protection and death in service cover can prove costly when provided to an entire workforce. And as these costs increase through factors such as inflation and an ageing workforce, many company owners can be put off.

Businesses need to take a strategic approach to their implementation to offer a compelling and competitive employee benefits package that is also financially viable.

There are ways to make these packages sustainable. For example, ensuring that the senior staff who keep the business running have access to a comprehensive healthcare package will mean they receive the treatment they need quickly and are able to return to work faster. Yet these sorts of schemes are not always needed by every staff member. A cheaper alternative might be more appropriate for staff whose presence is not critical to the overall running of the business.

By managing benefit schemes in this way firms will save money due to the varied coverage staff receive, whilst ensuring that every employee is getting the support they want and need from the organisation.

To develop cost-effective packages, businesses can work with insurance brokers which have experience in creating employee benefit schemes and who work with a range of insurers. They can assess a firm’s requirements and develop a scheme that is both cost-effective and meets the needs of the firm and its employees.

For organisations to meet their full potential, they need to attract the best staff available while ensuring valuable employees are happy and are available as often as possible. By offering employees the benefits they need, a firm can truly stand out to current and potential staff. And by working with an insurance broker, organisations can guarantee that the packages are good value and provide everyone with the assistance they need, helping the company and its staff to succeed and thrive.